Artman/Artman English – Logo Design Process



London based Artman English is a creative language school teaching English through theatre. To read more about Artman English please visit their website:

The Brief

Idea behind the business name: Artman came from a Hindu word “atman” our innermost self / spirit / universal soul force”. The link between the individual and universal. The force from which all things grow.

Target audience: people who want to learn English, independent adults, visiting school groups from abroad, individual and business.